Nielsen to start tracking games

After years of preparation, Nielsen Media Research, famed for its influential television ratings, is planning to provide its usage-tracking ratings for games, the firm announced today. The rating system will monitor the goings-on of game consoles, including next-generation models such as Sony’s PlayStation 3 and Nintendo’s Wii.

Being the pessimist I am, I can’t figure out why such a thing needs to exist? Who actually pays attention to their TV ratings? I could be wrong, but like most statistics in life, they all prove rather inaccurate.