Nikon Announces COOLPIX P5000

Mississauga, ON, February 20, 2007 – Nikon Canada Inc. today introduced the COOLPIX P5000, a compact digital camera offering advanced functions and intuitive operation sure to satisfy camera enthusiasts. High performance and outstanding image quality are the hallmarks of the COOLPIX P5000. Its 10.0 megapixel resolution gives users the power to capture the finest details, perform creative cropping and produce beautiful enlargements. The COOLPIX P5000 boasts a 3.5x optical zoom lens, offering a range of coverage from 36-126mm (35mm equivalent), which proves to be useful when zooming in for tight compositions or zooming out to capture sweeping vistas.

Nikon’s Vibration Reduction (VR) image stabilization technology enhances the shooting experience by counteracting the effects of camera shake in lower light, or when shooting unsteady subjects. Automatically activated upon start-up, VR also automatically stabilizes images displayed on the wide-viewing angle 2.5-inch LCD, making it faster to frame shots and capturethe intended moment, The benefits of VR image stabilization also extend to achieving smoother action in the movie shooting modes.

Extended light sensitivity range up to ISO 3200* opens new worlds of photographic opportunities by adding the power to shoot more effectively in lower light conditions, or to capture fast moving subjects. The COOLPIX P5000’s new image-processing engine, with enhanced noise reduction and an improved signal-to-noise (S/N) ratio, preserves high image quality, even when shooting at higher ISO settings.

Logically placed for easy access, the P5000’s buttons and controls simplify camera operation. The new Mode dial provides quick access to a selection of 16 scene-optimized modes and seven movie modes, as well as Anti-Shake and High-Sensitivity modes. The Mode dial also offers learning and advanced photographers a choice of Programmed Auto [P], Shutter-priority Auto [S], Aperture-priority Auto [A], and Manual [M] exposure modes for even greater control over camera operation.

The COOLPIX P5000 is highly responsive, offering a swift start-up time and fast continuous shooting. The lightweight body features a magnesium alloy front panel, an optical viewfinder, a textured finish and comfortable new grip.

Compatibility with add-on system components further extends the creative possibilities presented by P5000. Converter lens options include a Wide-angle Converter that realizes a focal length of 24mm (35mm equivalent), and a Telephoto Converter that extends the reach of the zoom to 378mm (35mm equivalent). The built-in accessory shoe supports the use of Nikon’s advanced i-TTL flash control for external flashes, including the Speedlight SB-400, SB-600 and SB-800.

COOLPIX P5000 is packaged with Nikon’s exclusive PictureProject software for easy transfer, organizing, editing and sharing of photos with family and friends. PictureProject software is powerful, yet exceptionally easy to use.

Pricing and Availability

The COOLPIX P5000 will be available mid-March 2007, with an approximate price of $499.95.

All in the Box

The new COOLPIX P5000 is ready to go right out of the box, including all essential accessories, such as rechargeable Li-ion battery and battery charger, A/V and USB cables, camera strap, and Nikon’s latest release of its comprehensive PictureProject software for organizing and editing photos.

Exclusive Canadian Warranty

Nikon Canada offers an exclusive 2-year warranty for all COOLPIX and the D40, D50, D70s, D80 and D200 Digital SLR cameras purchased from a Nikon Canada Authorized Dealer. Consumers can feel comfort knowing their investment is protected by Nikon Canada’s 2-Year Warranty with in-Canada service.

About Nikon

Nikon, At the Heart of the ImageTM,, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Canada distributes consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX(R) compact digital cameras; COOLSCAN(R) digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. All Nikon Canada products are sold through a network of Nikon Canada Authorized Dealers. For more information on Nikon Canada and its products and services or to find a Nikon Authorized Dealer, visit www.nikon.ca.