Nikon Announces D40x, New Zoom VR Lens

Mississauga, ON, March 6, 2007 – Nikon Canada Inc. today introduced the Nikon D40x Digital SLR, the sister camera to Nikon D40. The D40x offers many advanced digital technologies found in Nikon’s professional digital SLR (D SLR) models, but is incredibly easy to use and affordable, making it ideal for first-time D SLR buyers.

Loaded with Nikon’s exclusive 3D Colour Matrix Metering II, an improved image processing engine, and superb Auto White Balance, the D40x is equipped to produce truly high-quality images. When combined
with world-famous Nikkor lenses, these features help to ensure perfect exposure, refined details and natural, vivid colours. The camera’s 10.2-megapixel CCD image sensor makes it easy to produce large prints or perform extensive cropping without losing fine detail.

The D40x offers a near-instant power-up time of 0.18 seconds, as well as a continuous shooting mode that makes it possible to capture up to 100 JPEG images at speeds up to 3 frames per second. The camera’s razor-sharp autofocus ensures crisp images in a wide variety of shooting situations. Photographers will also benefit from D40x’s incredible battery power of up to 520 images per charge, and wide ISO sensitivity of 100 to 1600, plus HI-1.

Nikon’s market-leading i-TTL flash control simplifies flash photography, automatically evaluating ideal flash exposure in any lighting situation. The camera’s rotating mode dial gives users access to Eight Digital Vari-Program modes, offering creative shooting options, optimized for common shooting situations. For further control over aperture and shutter speed, P/S/A/M modes are also available.

The D40x’s retouch menu offers exclusive Nikon in-camera image editing features, such as D-lighting, which rescues underexposed images or shots taken with too much backlight by creating a copy of the image and adding light and detail where necessary, while leaving properly exposed areas alone. Photographers can also easily correct red-eye, or apply Monochrome effects to convert an image to Black-and-White, Sepia Tone or Cyanotype.

The D40x and its sister model, the D40, are Nikon’s smallest and most compact D SLR cameras, each offering the same ergonomic design and streamlined interface for intuitive operation. The bright viewfinder eases composition, while the 2.5-inch large LCD monitor, with wide viewing angle, makes for easy menu navigation and image viewing. Entry-level users will appreciate the built-in Help menu, providing access to key camera features at the touch of a button.

Major Features

Intuitive and reliable operation
• The most compact Nikon digital SLR offering 10.2-megapixel CCD, featuring simple controls and ergonomics
• Large 2.5-inch LCD monitor with easy-to-view menus, large fonts and stylish colour schemes
• Bright and clear viewfinder with 0.8x magnification for precise composition
• Long-life rechargeable lithium-ion battery allows up to 520 images on a single charge
• In-camera sample images help photographers select the right camera settings
• Optional Wireless Remote Control ML-L3 for easy remote shutter release

Superior image quality and resolution
• 10.2-effective-megapixel Nikon DX Format CCD imaging sensor, producing 3,872 x 2,592-pixel images
• High-precision digital image processing algorithms for natural-looking pictures with faithful colour and tone reproduction
• Nikon’s 3D Colour Matrix Metering II for ideal exposures in almost any lighting condition
• Variable Centre-weighted Metering and Spot Metering centred on the active focus area
• Auto White Balance for natural colours, plus six different manual white balance settings and user-defined preset white balance

Fast and precise responses
• Quick 0.18-sec. power-up lets photographers respond to every photographic opportunity
• Fast continuous shooting mode enables up to 100 JPEG images (FINE L-size or smaller) at 3 frames per second
• Advanced three-area AF system and refined algorithms for fast, efficient and precise autofocus
• Versatile shutter speed control ranging from 30s to 1/4000s, plus bulb

Accurate automated and manual controls for predictable results
• Eight Digital Vari-Programs adjust camera settings automatically for scene-specific pictures. Selections include Auto, Auto (Flash Off), Portrait, Landscape, Child, Sports, Close Up and Night Portrait
• Manual controls over shutter and aperture: P (Programmed Auto), S (Shutter-priority Auto), A (Aperture-priority Auto) and M (Manual)
• Automatic and manual control over ISO sensitivity from ISO 100 to 1600, as well as HI 1 (manual only)
• Simultaneous recording of NEF (RAW) and JPEG basic data for the same image
• Built-in Flash with Nikon’s market-leading i-TTL flash control, supporting Auto Flash, Red-eye Reduction, Slow Sync, Rear Curtain Sync and Flash Exposure Compensation
• Retouch Menu for creative in-camera image edits and effects: selections include D-lighting, Red-eye Correction, Trim, Monochrome (Black-and-White, Sepia tone, Cyanotype), Filter effects (Skylight, Warm
  Filter, Colour Balance), Small Picture and Image Overlay

Seamless integration with Nikon Total Digital Imaging System
• Fully compatible (autofocus is supported) with AF-S and AF-I Nikkor lenses, which are equipped with an autofocus motor (also compatible with most of the world-famous F-mount Nikkor lenses when in manual focus mode)
• Supports the Nikon Creative Lighting System when using the SB-800, SB-600, SB-400, SB-R200 or the R1C1 Wireless Close-Up Speedlight system for accurate exposures via i-TTL flash and versatile wireless operation
• Nikon’s PictureProject software makes it easy to share, organize and edit pictures
• Capture NX software (available separately) for creative photo editing with NEF (RAW), JPEG and TIFF images. Thanks to U Point(TM) technology, by Nik Software, radical and subtle image enhancements are as easy as a few clicks

Exclusive Canadian Warranty
Nikon Canada offers an exclusive 2-year warranty for all COOLPIX and the D40, D40x, D50, D70s, D80 and D200 Digital SLR cameras purchased from a Nikon Canada Authorized Dealer. Consumers can feel comfort knowing their investment is protected by Nikon Canada’s 2-Year Warranty with in-Canada service.

Pricing and Availability
The D40x Digital SLR, with AF-S DX Nikkor 18-55mm f3.5-5.6 G ED II Lens, will be available on March 29, 2007, with an MSRP of $999.95.

About Nikon
Nikon, At the Heart of the ImageTM,, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance
for its award-winning consumer and professional photographic equipment. Nikon Canada distributes consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX(R) compact digital cameras; COOLSCAN(R) digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. All Nikon Canada products are sold through a network of Nikon Canada Authorized Dealers. For more information on Nikon Canada and its products and services or to find a Nikon Authorized Dealer, visit www.nikon.ca.