Nikon Canada Announces COOLPIX S50C and COOLPIX S50

Mississauga, ON, February 20, 2007 – Nikon Canada Inc. today introduced the COOLPIX S50C and COOLPIX S50, two outstanding compact digital cameras with stylish wave-surface designs, offering a range of advanced functions The COOLPIX S50C has the added convenience of built-in Wi-Fi capability for wireless transfer of images to a computer.

The COOLPIX S50c and COOLPIX S50 feature powerful 7.2 megapixel resolution to produce sharp images that retain clarity even when significantly enlarged. They also incorporate a “right-angle” optical Vibration Reduction (VR) lens for pleasing performance at 38-114mm (35mm equivalent) with minimal dimensions. The 3x Zoom-Nikkor lenses make it easy to compose a variety of shots ranging from tight portraits to broad landscapes.

Incorporating lens shift VR into slim dimensions, the COOLPIX S50c and COOLPIX S50 produce sharper, more accurate shots. Both models offer high sensitivity up to ISO 1600, resulting in more natural looking photos in lower light. A handy Anti-Shake button simultaneously activates lens shift VR, High-Sensitivity mode and BSS (Best Shot Selector) for optimal results.

Composition, menu navigation and image playback are easy on the bright 3.0-inch wide-viewing angle LCD monitor with anti-reflection coating. The sizeable screen adds to the enjoyment of Nikon’s Pictmotion function, allowing users to select their favourite movies and images and combine them with music and visual styles, creating an entertaining movie that can be played right in the camera. Pictmotion now also features new VGA quality for a clearer display when viewing the video through TV output.

Both the COOLPIX S50c and COOLPIX S50 include a the One-touch Portrait button, which provides direct access to Nikon Image Innovation features designed to improve image quality in-camera. The Face-priority AF** feature automatically detects and focuses on human faces in the frame, while In-Camera Red-Eye Fix automatically overcomes the red-eye effect sometimes caused by flash photography. Nikon’s D-Lighting feature can rescue underexposed images or shots taken with too much backlight by creating a copy of the image and adding light and detail where necessary, while leaving properly exposed areas alone.

Nikon’s exclusive PictureProject software is packaged with both models, making it easier than ever to transfer, organize, edit and share photos with family and friends. PictureProject software is powerful, yet exceptionally easy to use.

Pricing and Availability

The COOLPIX S50C and COOLPIX S50 will be available mid-April, with approximate pricing of $469.95 and $419.95 respectively.

All in the Box

The new COOLPIX S50c and COOLPIX S50 are ready to go right out of the box, including all essential accessories, such as rechargeable Li-ion battery EN-EL8, AC adapter EH-64 (S50C), battery charger MH-62 (S50), A/V and USB cable, camera strap, Printer Dock accessory: Dock Insert PV-12, and Nikon’s latest release of its comprehensive PictureProject software for organizing and editing photos.

Exclusive Canadian Warranty

Nikon Canada offers an exclusive 2-year warranty for all COOLPIX and the D40, D50, D70s, D80 and D200 Digital SLR cameras purchased from a Nikon Canada Authorized Dealer. Consumers can feel comfort knowing their investment is protected by Nikon Canada’s 2-Year Warranty with in-Canada service.

About Nikon

Nikon, At the Heart of the ImageTM,, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Canada distributes consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX(R) compact digital cameras; COOLSCAN(R) digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. All Nikon Canada products are sold through a network of Nikon Canada Authorized Dealers. For more information on Nikon Canada and its products and services or to find a Nikon Authorized Dealer, visit www.nikon.ca.