Nikon Canada Announces Six New COOLPIX Digital Cameras

Mississauga, ON, August 24, 2006 – Nikon Canada Inc., today announced the addition of six new COOLPIX models to its line-up of affordably priced point-and-shoot digital cameras with advanced features. Four new compact digital cameras join the “S” series, and two are added to the “L” series.

“S” is for “Style”

COOLPIX S10

Powerful 10x zoom with Vibration Reduction technologies, highly portable body and swivel design for impressive shots from any angle.

COOLPIX S10 features a stylish swivel lens design, a distinctive wave-surface body and high-quality camera finish. The powerful 10x Zoom-Nikkor lens with Vibration Reduction (VR) allows users to overcome camera shake to achieve sharper, more stable pictures in a range of shooting situations. The COOLPIX S10 also offers increased light sensitivity up to ISO 800 that lets users get great-looking results in lower light without the need for extended exposure, which can otherwise cause blurred photos. This feature also allows the camera to boost shutter speeds for capturing fast-moving subjects.

The COOLPIX S10 features 6.0 megapixel resolution, and a large, bright 2.5-inch LCD screen with 170-degree viewing angle that lets users compose shots with greater accuracy. The large screen also makes it easier to read and navigate through menu options, including Nikon’s in-camera scene modes that make camera operation even simpler in a wide range of common shooting situations. Users will appreciate Nikon’s One-touch portrait button, which provides direct access to three of Nikon’s Image Innovation features: Face-Priority AF*, detects and achieves sharp focus on human faces, In-Camera Red-Eye Fix and D-Lighting, for underexposed images and shots with too much back light.

The COOLPIX S10 adds entertainment to photography with Nikon’s Pictmotion feature, which lets users select images, movies, music and visual styles in-camera to create automatically produced audiovisual shows which can be played back on LCD screen or to a television screen.

COOLPIX S10 will be available in September, 2006 with a manufacturer suggested retail price (MSRP) of $479.95.

COOLPIX S9

Stylish, quality compact digital camera – designed with accessibility in mind so anyone can shoot with greater confidence

A high-quality compact digital camera, the COOLPIX S9 captures true-to-life colour and delivers sharp, fine detail with 6.1 megapixels and a range of easy-to-use features. Broad composition – from expansive scenery to tight portraits – is achieved with the 3x Zoom-Nikkor ED lens with a 38-114mm range (35mm equivalent). This lens also features an innovative “right-angled” design, which allows it to operate throughout its entire focal range without ever protruding from the camera’s body. The COOLPIX S9 also features a generous 153,600-dot, 2.5-inch LCD that not only allows for simple composition, but also enables high-quality playback anywhere and makes menu navigation much easier.

A new Stop-Motion movie function has been added to the COOLPIX S9. This function lets users create their own stop-motion animated films by simply taking a shot of a subject, then repeatedly repositioning the subject and shooting again. It’s that simple. Nikon’s in-camera scene modes make camera operation even simpler in a wide range of common shooting situations. The One-touch portrait button provides direct access to three of Nikon’s Image Innovation features: Face-Priority AF*, In-Camera Red-Eye Fix and D-Lighting.

COOLPIX S9 will be available in September, 2006. Pricing will be announced at a later date.

COOLPIX S8, S7C

Stylish digital compact cameras featuring Vibration Reduction and innovative functionality in surprisingly slim dimensions

Stylish and sophisticated, COOLPIX S8 and S7C pack quality and image-improving innovation into slim dimensions.

Both S8 and S7C offer VR capabilities that compensates for camera shake or unsteady subjects, resulting in sharper, clearer images. Anti-shake mode automatically activates electronic Vibration Reduction (e-VR) and Best Shot Selector (BSS) selects the sharpest image from up to 10 sequential shots, while setting the optimal ISO for steady results. High-Sensitivity mode makes the most of the cameras’ exceptionally high light sensitivity by choosing the optimal setting up to ISO 1600 for fast-moving subjects or clearer results in low light.

Both COOLPIX S8 and S7C feature 7.1 megapixels and a 3x Zoom-Nikkor ED lens that lets users capture everything from wide-open landscapes to up-close portraits with outstanding clarity and true-to-life colour. Each also features a large, bright LCD (S8: 2.5-inch, S7c: 3.0-inch) with 170-degree viewing angle for easier composition and high-quality playback. The large screen also makes it easier to read and navigate through menu options, including Nikon’s in-camera scene modes. Nikon’s One-touch portrait button gives direct access to three of Nikon’s Image Innovation features: Face-Priority AF*, In-Camera Red-Eye Fix and D-Lighting.

Both cameras add entertainment to photography with Nikon’s Pictmotion feature to combine images movies, music and visual styles for automatically produced in-camera audiovisual shows. They also feature Nikon’s new Stop-Motion function that lets users create professional-looking animated movies.

The COOLPIX S7C features the added convenience of Wi-Fi that allows users to wirelessly transfer images to a computer or PictBridge-compatible printer (optional PD-10 wireless print adapter is required for wireless printing).

COOLPIX S8 and S7c will be available in September with MSRPs of $429.95 and $469.95 respectively.

“L” is for “Life”

COOLPIX L5

Powerful, 5x Zoom-Nikkor lens with advanced optical Vibration Reduction combined with high quality and functionality

COOLPIX L5 is a 7.2 megapixel compact digital camera featuring advanced VR, utilizing the same VR mechanism that was originally developed for Nikon’s renowned SLR systems. The powerful, 5x Zoom-Nikkor lens achieves close-up portraits and expansive outdoor scenes with ease, while lens shift VR technology lets users achieve the most of 5x zooming. Composition and playback are easy and clear thanks to the large 2.5-inch LCD backlight screen. It also makes it easier to read and navigate through menu options, including Nikon’s in-camera scene modes. The camera also offers Nikon’s One-touch portrait button, providing direct access to three of Nikon’s Image Innovation features: Face-Priority AF*, In-Camera Red-Eye Fix and D-Lighting.

COOLPIX L5 will be available in September, 2006 with an MSRP of $379.95.

COOLPIX L6

A quality, compact digital camera with simple operation and world-leading1,000-shot performance

Slim and lightweight, the COOLPIX L6 offers 6.0 megapixels, 3x Zoom-Nikkor lens and world’s longest battery life , able to shoot up to an incredible 1,000 images when using the supplied EnergizerInction has been added to the COOLPIX* lithium AA-size batteries. This is ideal for situations where you can’t afford to run out of power, such as travelling or weddings.

The COOLPIX L6 also features light sensitivity beyond conventional compact digitals with settings up to ISO 800. This allows for picture-taking in lower light without a long exposure, and boosts shutter speeds for capturing fast-moving subjects.

The camera boasts a large, bright 2.5-inch LCD screen for easier composition and high-quality playback, as well easier navigation through menu options. Nikon’s in-camera scene modes that make camera operation even simpler in a wide range of common shooting situations, including Nikon’s One-touch portrait button which provides direct access to three of Nikon’s Image Innovation features: Face-Priority AF, In-Camera Red-Eye Fix, and D-Lighting.

COOLPIX L6 will be available in September, 2006 with an MSRP of $259.95.

All in the Box

COOLPIX are ready to go right out of the box, including all essential accessories, such as rechargeable batteries and charger (COOLPIX L6 is supplied with two Energizer* lithium AA-size batteries, rechargeable batteries and battery charger can be purchased separately), A/V and USB cables, and Nikon’s latest release of its comprehensive PictureProject software for organizing and editing photos.

Exclusive Canadian Warranty

Nikon Canada offers an exclusive 2-year warranty for all COOLPIX and the D50, D70s and D80 Digital SLR cameras purchased from a Nikon Canada Authorized Dealer. Consumers can feel comfort knowing their investment in protected by Nikon Canada’s 2-Year Warranty with in-Canada service.

About Nikon

Nikon, At the Heart of the ImageTM,, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Canada distributes consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. All Nikon Canada products are sold through a network of Nikon Canada Authorized Dealers. For more information on Nikon Canada and its products and services or to find a Nikon Authorized Dealer, visit www.nikon.ca.