We posted the other day about rampant rumors that half of Nintendos Redmond PR department have quit the company, and it is now confirmed by Reggie Fils-Aime. The reasoning is that the PR department should be split up in order to be close to other companies.
“In our minds, it’s essential to spend physical time with people from other companies, to be involved with them as neighbors and do business with them face to face,” he said. A similar rationale was offered for the relocation to Manhattan, where many marketing and advertising firms are located.
Definitely a reasonable explanation, but many notables left Nintendo in this move and it will probably take a little time to replace them.
Source: Gamespot