As television shifts towards high-definition channels and programs, broadcasters are finding no business model for HDTV and are instead being forced to foot the massive bill, the head of CBC warned Monday. Speaking on the opening day of a two-week regulatory probe into the state of Canada’s television sector, CBC president Robert Rabinovich said advertisers are not willing to pay more for commercials on high-definition channels or during HD programs.
This could very well be why we have not seen HDTV programming skyrocket yet. The cost is what personally sways me. New cable box in addition to an extra $20 per month? Naw, they can keep it. Until HDTV’s become far more mainstream, I don’t think HD cable will become any cheaper.