No more E3?

The Entertainment Software Association (ESA) shindig has been a staple of game industry life since the mid-1990s. However, we understand the larger exhibitors have jointly decided that the costs of the event do not justify the returns, generally measured in media exposure. Publishers believe the multi-million dollar budgets would be better spent on more company-focused events that bring attention to their own product lines rather than the industry as a whole.

There’s much debate onto whether there’s any credibility to this story, so take it with a grain of salt. If the E3 really was to be no more… it would be sad to see it go so suddenly. However, Ars Technica states that the ‘cancellation’ is actually a downsize. We will have to wait and see…