Selling knockoffs isn’t just for Times Square anymore. The NY Times reports that smaller eBay buyers and sellers are grumbling about the abundance of counterfeit pieces, and Tiffany has filed a lawsuit accusing eBay of facilitating counterfeiting, finding that three out of four ‘Tiffany’ pieces they secretly purchased on eBay were fakes. The Tiffany case threatens eBay’s very business model, since it would be nearly impossible to police a site with 180M members and 60M items for sale.
I think educating buyers before they foolishly buy fakes would be the smarter route to take. Some of the users comments after this posting make some good points also. Check out the posting at Tech Dirt.