If you are one of the few people willing to spend $1,500 on an ugly keyboard, wouldn’t you at least expect the packaging to be the best you’ve ever seen? Not in the case of the Optimus Maximus keyboard, no. The project has just posted an unboxing, showing purchasers what to expect when they receive their own copy. Why they would show such bland packaging at all is beyond me. At least it will keep the keyboard safe during shipment. There’s always that.
Package is an essential part of the product for two reasons. First, the product should be wrapped in something to be send by post. Second, is there’s no packaging or there’s one that’s crap, all the reviewers will write about it. In fact, no one cares about the ecology when emotions are concerned.
Source: Optimus Project Blog