The most important pieces of the puzzle being a “new deep encased cell structure, crystal emissive layer and first surface colour filter.” What that means is the new sets, part of Project Kuro (“Black” in Japanese) have a black level 80% deeper than 7th generation Pioneer plasma. Without any sacrifice in brightness, according to our sources. That deeper low end gives the TV an overall 20,000:1 contrast ratio.
Yes, this TV is gorgeous and presumably more expensive than a nice car. 20,000:1 is one hard ratio to beat.
Source: Gizmodo