Prince’s Free CD a Huge Success

We posted last month that the artist formally available in record stores, Prince, was planning to release his latest album in a UK newspaper. Well, that has come and gone and the result was outstanding. Over 2.8 million copies of the newspaper were sold that day, 600,000 more than the same day the previous month. The music companies are not amused, but I find it hilarious, frankly. I am not a fan of Prince, but this had to be done by someone.

The Mail reported sales of at least 2.8 million papers last Sunday, compared to the June’s Sunday average of 2.276 million, according to figures obtained by the Guardian. Mail on Sunday managing director Steve Miron pegged the cost of the promotion at £1.25 million, including a £250,000 payment to Prince for the rights to the album.

Source: Ars Technica