Qualcomm Ushers In A ‘New Era Of Snapdragon’ With Branding Overhaul

Ahead of the latest iteration of its annual Snapdragon Tech Summit, Qualcomm has announced that it’s shaking up its Snapdragon branding to better push it forward. In a blog post by Qualcomm’s SVP and CMO Don McGuire, it’s highlighted that the Snapdragon brand has a legion of fans already, and it’s gaining new ones all of the time – so now is a great time to freshen things up.

Here’s the official breakdown of changes that are coming, from the horse’s mouth:

• We’ve separated the Qualcomm and Snapdragon brands. Going forward, Snapdragon will be a standalone product brand with specific ties to the Qualcomm brand where appropriate.
• New representative colors have been introduced including Midnight, Gunmetal, Nickel, Snapdragon Red, and Gold.
• Our iconic “fireball” will gain new prominence and manifest itself in new visual assets and other creative executions.
• A new simplified and consistent naming structure for our platforms makes it easier for our customers to discover and choose devices powered by Snapdragon. This means our mobile platforms will transition to a single-digit series and generation number, aligning with other product categories – starting with our newest flagship Snapdragon 8-series platform.
• Across our portfolio gold will now be used to represent only our premium-tier products.
• 5G has become ubiquitous across our Snapdragon Portfolio eliminating the need to call it out specifically on assets. Moving forward, with Snapdragon connected platforms, 5G will be a given.
• With all of the above, our badges have been redesigned with a cleaner, modern, straightforward look and feel.
• Our automotive portfolio is now 100 percent Snapdragon branded at the platform and experience layer level e.g., Snapdragon Ride Platform and Snapdragon Digital Chassis.

In effect, the Snapdragon on the whole is just going to look better, with more modern aesthetics and easier-to-understand portfolios. Sadly, while the company has doled out all of this information today, it’s not actually showing off every example of the fresh look, leaving that to ultimately wait until an official reveal occurs during its Tech Summit. The video embedded at the top of this post does show some teasers, however.

We’re not sure that the Snapdragon brand was really in need of a visual overhaul, but we welcome it nonetheless. What could really shine through in the future is the simpler naming schemes. If only other companies would take note!