Radiohead Not Sticking It To The Record Industry, After All

Remember earlier this month when Radiohead launched a website that allowed fans to choose their own price for the new album? That blew a door open for fans and non-fans alike, because it was essentially a loving punch in the face of the record industry. Well as it turns out, that’s not the case at all, since now it’s known that the band plans to sell the album through one of the big four record companies in the new year.

This is not going over well with fans, it seems, and it’s understandable. This proves that this move was a huge marketing ploy, one that seemed to work well. Although you can still purchase the music online for a price that you set, it’s a lower bitrate, which is another way that they are trying to push you towards purchasing the full album. Oh well, at least there’s still Reznor sticking it to the RIAA.

Like them or not, the record labels still have the broadest reach, giving artists the best chance to get their music to the public. Not every ardent music fan has a broadband connection, and most audiophiles aren’t enamored of compressed MP3 files.

Source: Ars Technica