They’re going after the mainstream market; after the users who want to buy a graphics card, install it, and be able to go forth and play all their games at their monitor’s native resolution at default graphics settings. S3G haven’t been quiet without reason, they’ve been working on putting together a product which might help them score some of that mainstream market share.
It would be nice is S3 could actually give us a worthwhile card. More competition with ATI and NVIDIA, will likely mean better cards all around. Check out the posting at Hexus.