Samsung Drops Prices On 970 EVO & PRO NVMe SSDs At Launch

On the very day the 970 generation of EVO and PRO NVMe solid-state M.2 drives hit retail shelves, it would appear Samsung has already reduced prices from those initially disclosed to the press. We are unsure if this is simply a marketing ploy or a genuine reconsideration on launch prices, but in either event this reduction positions the 970 generation much more aggressively in the M.2 SSD market. It isn’t uncommon for launch MSRPs to be much higher than street pricing, though a 25% difference for a premium flagship brand is a bit outside the ordinary – especially when at launch.

All told, both of the PRO models at Newegg and B&H Photo have received an instant 25% price reduction, with a more measured 5-15% drop for 970 EVO prices depending on capacity. At least for the moment most retailers have stock, though the 2TB EVO is already out-of-stock at Newegg, and is non-existent on Amazon. Amazon currently doesn’t stock a single PRO drive, but it does stock most of the EVO – just not the beefier 2TB model.

Interested readers can find full specifications of the new 970 PRO and 970 EVO drives from our initial coverage here.