Sony Chops Price On Blu-Ray Player

Sony has announced its plans to slash the price of high definition, according the Associated Press. At a New York press conference, Sony talked up its forthcoming BDP-S300 Blu-ray player. The big selling point? Its $599 price. The move is clearly a reaction to the lower cost of HD DVD players, which are already available for less than the new Blu-ray machine.

I’m not a cheap person by nature, but $599 for a media player of any kind seems ridiculous, unless it’s a feature-rich PVR player of some sort. That aside, it’s a far easier price to swallow over the $1000 tag for their current flagship player. It wouldn’t surprise me to see the prices closer to $399 within the next year. At least by that time, the actual “next-gen winner” would be better known… if one at all.

Source: Ars Technica