Sony Might Actually Win A Format War…For Once.

The memory most frequently conjured up by the current Blu-Ray vs. HD-DVD format war is the earlier war between VHS and Sony’s Betamax format. But with Warner Brothers and New Line Cinema abandoning HD-DVD for Blu-Ray, and the HD-DVD Group canceling their CES press conference and one-on-one meetings, could we soon be looking at the resolution of the hi-def format war?

According to a recent DailyTech article, Toshiba and the HD-DVD group aren’t ready to admit defeat just yet, but the truth may be that Blu-Ray was a more marketable technology from the start, with a more widely-recognizable name and the placement of drives in every PlayStation 3 console sold by Sony. In this case, it would appear that consumer awareness of a particular format played a crucial role in selecting a winner in the format war.

“A two-format landscape has led to consumer confusion and indifference toward high definition, which has kept the technology from reaching mass adoption and becoming the important revenue stream that it can be for the industry,” stated Warner Bros. Home Entertainment Group President Kevin Tsujihara.

Source: DailyTech