Sony’s New Flash Walkman

“Sony is launching a new lineup of cheaper Walkman portable music players in another attempt to grab back share from market leader Apple Computer and its popular iPod device.”

Will these be more successful that other mp3 players? Example.

The cheapest models, which come with a 256MB flash memory chip, will retail below $132.50. Sony’s new flash memory players are equipped with chips capable of storing 256MB, 512MB or 1GB of data. The most expensive model, which offers 1GB of storage, will go for about $317.89 and will be able to store the equivalent of 45 compact discs.
Source: CNET