Symantec Names Genesis ‘Norton 360’

Symantec today announced that its upcoming consumer PC security service will be branded Norton 360. The security service will include online identity theft protection, backup and PC tune-up capabilities. Norton 360, previously codenamed Genesis, is part of Symantec’s broader vision for the next generation of online security, coined Security 2.0. 360 is Symantec’s response to Microsoft’s recently released Windows Live OneCare.

I can’t ever imagine what gave them the idea for that particular name. Regardless of the name, it will probably be still painful to use. Check out the full posting at Neowin.