Top 7 PR Disasters In Gaming

In the videogame industry, few jobs outside of the actual production of games are as vital as those of public-relations personnel. Standing between the public and busy developers, it’s their job to make sure that information trickles out to the press and that a game’s intended audience is good and hyped for it by the time it hits stores. But things don’t always go as planned, and whether it’s the fault of bad marketing, overzealous developers or just piss-poor self-representation, things sometimes spiral out of their control.

Some of the disasters you will remember right away, but others you may not have even heard of. Who doesn’t remember Daikatana, or Acclaims cheap PR ploys?

Source: Games Radar