The records are beautifully packaged, double-weight vinyl discs that come with a unique code. With the code, buyers can download an unprotected, 320Kbps MP3 version of the music, to use however they like. First Word is not the only label offering an LP-plus-MP3 combination. Saddle Creek, which puts out Bright Eyes records, also includes a download code with some of its LPs.
This is a great idea. For those who love the sound of records, it’s seems like a win/win, since you can own both the record and the portable file. It would be great to see this catch on with other indie labels.
Source: Wired