The picture is analysed 60 times per second and the brightness value for every LED in the array is dynamically adjusted from zero light (0 cd/m²) right up to 4,000 cd/m², and everything in between. BrightSide call this technology Individually Modulated LED, or IMLED. This is the foundation of BrightSide’s core Intellectual Property. A full 8-bits of the display are dedicated to this luminance channel which, when combined with the 8-bits of information going to the LCD panel, gives a display capable of receiving and displaying 16-bits per colour channel.
This is looking very impressive. I am thinking that something like this would have to give you a headache after a while. If you are outdoors and the sun is bright, it could easily give you a headache after a while. Either way, this is interesting technology and will be cool to see in production. Check out the very in-depth look over at Bit-Tech.