I think I am in the wrong business! Popular WoW database site, Wowhead, sold to ZAM for a cool $1 million. Apparently, ZAM also owns Thottbot and Allakhazam, and recently sold IGE which is why the owners of Wowhead thought it was right to sell the site to them. I have a good feeling that ONE MILLION dollars had a lot more to do with it.
ZAM is the owner of several other WoW databases, including Thottbot and Allakhazam. Until recently Affinity was also the owner of IGE, a highly controversial company that sold in-game wealth for real life money. Affinity recently sold IGE, which Wowhead claims as the reason they allowed the sale to go through.
Source: Slashdot