YouTube Testing In-Video Advertising

YouTube is now implementing advertising directly into hosted videos, although I have been unable to spot one so far, which might be due to the fact that I am based in Canada. However, according to Cnet, the ads are actually quite non-intrusive and shouldn’t be a bother to anyone. During a video, an ad might appear at the bottom and can be clicked to load a new window. It will automatically pause and resume once you are finished watching the ad.

Google announced that it has begun testing a new advertising format for YouTube, the video-sharing giant, with a small number of advertisers. Google, a company that made its fortune on Web advertising, is ignoring the long-held belief by marketing gurus that a video-sharing site had only two choices when deciding where to place ads: before or after the video.

Source: News.com