YouTube To Test Out Unique Identifiers

In an effort to curb copyright infringement on the huge video sharing website, YouTube is rolling out a technology that will apply unique identifiers to uploaded videos and scan them for the audio tracks. This is to see if they match up with copyrighted music. YouTube will then contact the the media company responsible for the copyrighted content and see if they want the video pulled, or want profit sharing.

The technology seems a little confusing, but whatever works. YouTube is the hot company to sue, so this implementation might thwart it from happening so often.

These tools will be used to identify copyrighted material, after which media companies can decide if they would like to remove the material or keep it up, as part of a revenue-sharing deal with YouTube, which can sell advertising alongside it.

Source: Reuters