AMD Launches ‘Never Settle Forever’ Campaign, Lets You Choose the Games You Want

Since its first ‘Never Settle’ campaign, AMD sought out to give gamers a compelling reason to choose its cards, and I think it’s done a great job. With games like BioShock Infinite, Tomb Raider, Sleeping Dogs and Far Cry 3: Blood Dragon up for grabs, the value is high. One area where the bundles have lacked, though, is with “choice”. While different games were bundled with different cards, it was never you that chose them, but rather AMD. The company is changing that with ‘Never Settle Forever’.

‘Forever’ hints at the fact that Never Settle is going nowhere, but the current campaign only lasts until the end of the year. The concept is simple: purchase an HD 7700 card, get one free game; purchase an HD 7800 card, get two free games; purchase an HD 7900 card, get three free games. The mechanics behind the promotion are a little strange, though.

With the purchase of a card, a code will be included in the box or sent digitally (it depends on the retailer). You can take this code, log onto the official exchange site, register, and activate it. At this point, you have two choices: choose the game or games you want immediately, or wait to see if AMD ends up adding titles before the promotion runs out.

A caveat: you can redeem only once. That means that if your allowance is two or three games, you’ll have to choose the two or three all at once. If you don’t want to, you will have to hold out hope that more games will waltz on in that will pique your interest. Given the focus of choice here, this move is a little bizarre, but it could be the result of publisher agreements – we’re really not sure.

Eligible games can be seen above, with Tomb Raider keeping exclusive to the HD 7900 cards, and DmC Devil May Cry along with Hitman: Absolution passing the HD 7700 series by.

It’s worth noting that at the current time, a lot of these games can be had for cheap during a sale on Steam or elsewhere, so it might be worth holding onto your coupon for a couple of months to see what becomes available – the regular deluge of new releases is just up ahead, after all (October and November).