False Alarm: Target Still Selling HD-DVD

Well, it looks like the entire internet, including us, blew another report out of proportion. We posted the other day that Target decided against selling HD-DVD movies at their stores, but in actuality, they will still be selling them in the regular aisles. The difference is that Sony paid a premium to have their movies sold on end-caps, which works well for impulse buyers. HD-DVD is still safe.

It turns out that the Target ‘exclusive’ for Blu Ray is *not* an exclusive. Sony bought some end aisle placement (normal in retail) and just called it exclusive. Target WILL continue to carry HD DVD products. I am told to expect a comment from Target next week.

Source: Major Nelson via Engadget