Techgage Presents: Intel’s i7-5960X, Unboxed (Like Nothing’s Been Unboxed Before)

Clever marketing can capture its target audience’s attention better than most anything planned or unplanned.  With society becoming ever more connected through social media, the way that messages and ideas get propagated can pay significant dividends for successful marking departments.

When it comes to Intel, they’ve had some considerable success. Remember this guy?

When we were briefed by Intel during IDF in the fall of 2007, Intel wanted to leave an impression on us that its Skulltrail platform would be something special. And it certainly was.

Well, Intel’s clever marketing team is back, this time for Haswell-E’s launch. Through an unboxing campaign we had the opportunity to participate in, Intel’s hoping to cash in on the media’s originality and social networking reach. Following Rob’s review of the Core i7-5960X last week, the unboxing of the “Pro Performance” kit is truly something that one needs to see to believe.

Can’t watch the video? Don’t fret: Here’s some photos:

Before anyone asks – no, Intel is not likely to sell these containment units! And that’s a bit of a pity.