Toshiba Slashes HD DVD Player Prices Once Again

After last weeks resignation of Warner Brothers from the HD DVD camp, things have not been smooth for Toshiba. It’s at this point when things are beginning to look really bad for HD DVD, but Toshiba has no intentions of going down without a fight, so naturally, price-drops were in order.

The 1080i-capable HD-A3 player now retails for $139.98 at Amazon, while the HD-A30 (1080p-capable) retails for $179.98. Both are great prices when you consider that the HD DVD add-on for the Xbox 360 retails for the same price as the larger model. But at least here, you have a full-fledged set top box, instead of an ugly add-on.

Is this going to be enough to help Toshiba hold on? It’s hard to say, but if anyone else pulls out from the HD DVD camp, then things are destined for ruin. It’s going to be a very interesting next few months.

Amazon isn’t the only retailer with the discounted pricing, however. Tiger Direct is selling the HD-A3 for $129.99 and the HD-A30 for $179.99. There are also reports that Sam’s Club and Costco are selling the HD-A3 for as little as $128. In addition to the lower prices, customers who purchase Toshiba’s HD DVD players are still eligible to receive five free movies via a mail-in rebate — this is addition to the two movies, 300 and The Bourne Identity, which come in the box.

Source: DailyTech