Date: April 23, 2010
Author(s): Brett Thomas
From music to movies to software and games, we can’t seem to use a computer today without encountering some form of DRM. That’s not even the worst of it, as the situation continues to decline over time. Taking a look at things from a gaming perspective, what can we do as gamers to help put DRM back on the right path?
Copy protection has been at the forefront of tech discussion for a while, and it’s far from going away anytime soon. It seems that anytime we turn around as consumers, we’re finding a new threat to our rights as purchasers of a product. Historically, gauntlets have been thrown down with regularity between the RIAA, MPAA and their consumers – an ever-present reminder that we are little more than walking wallets to them, expected to buy what is offered simply because it’s for sale. One only needs to look to the looming ACTA arm-twist… err, negotiation to see that.
However, despite our arguments, one can honestly say that software as an industry, including games, has been quite generous in comparison. I’ve yet to see EA, Ubisoft or others walk around suing everything that moves because nobody bought the latest sequel. Aside from maybe Starforce, software copy protection has been a very gentlemanly cat-and-mouse. It certainly isn’t that the software makers have begged people to pirate their games, but they’ve at least had the decency to do little more than whine.
In reality, it seems that some copy protection was actually going forward and providing benefits, such as Valve’s Steam platform. The ability and convenience of Steam actually seemed to silence the debate for most products that used it, and even had people happy to trade piracy for a legal copy. DVD backups, instant patch delivery, digital downloads of new titles and DLC – it was like the best features of Xbox Live, without having to be constrained to the console. To this day, it remains (to my knowledge) the least thwarted copy protection system out there. Not because it’s largely uncrackable, as Valve often proposes – but because it provided features that make cracking it less valuable. That’s right, DRM (Digital Rights Management) provided a real service to consumers – it’s a lot better than it used to be.
Don’t believe me? Let’s take a trip down memory lane. Those of you who played games back in the days of DOS may remember a period of time where copy protection was handled by needing the manual with every startup. I remember back in the days of playing X-Wing how I used to need to go look up a word at the bottom of a page every time I’d sit down to play. This was all fine and good until my young puppy chewed the manual – and then I was screwed. That’s it, end of story, until I could find a copy of the manual somewhere or re-buy the game used. That, my fellow gamers, was copy protection circa 1985-1995. It existed, and the minute you lost a little book, you lost your ability to play the game.
By the time I went to college, copyright protection had moved on to simply requiring the CD in the drive to play. If you owned a legal copy of the game, this wasn’t much of a problem – however, it was touted as one of the greatest burdens in PC history. I’m not sure why “losing a CD” is more likely than losing a manual, particularly when you would need to retain the CD anyways in case you were to reformat your computer or need to reinstall the game. I’ll be honest, though – No-CD patches were becoming widely available, and their convenience was fantastic… especially on a college campus where all of us could play Quake 2 and Unreal with one CD between us. But that wasn’t piracy, because someone bought the game, right?
Fast forward a few more years and we enter the release of Half-Life 2 and the Steam platform. As mentioned, Steam offers so many wonderful benefits to gamers that it’s almost impossible to not want to buy games through it just to keep Valve promoting and maintaining it. But for all of its convenience, we started having the first real argument about who owned the content – Steam games could not be sold, could not be transferred. More importantly, they couldn’t easily be pirated, because your key was really a hash for the system that activated the game on your account, and not simply a crackable serial. Suddenly, gamers everywhere were incensed that their rights to sell the game after playing it were being taken away. And what happened if Valve no longer wanted to maintain Steam?
(Half-Life 2 was the first major title to utilize Steam’s internal DRM.)
As a side note, I honestly wonder exactly how many gamers really do sell old PC games. I’ve not discovered very many at all personally, though I could not hazard a guess at any real numbers. Bargain-bin prices being what they are, I would think that after a few months on the shelf you could acquire the same game new for less. I know that out of my group of friends and acquaintances who gamed over the years, console games traded hands or were sold outright quite often – but PC games were simply shared, not resold. As such, is the argument about the inability to sell, or the inability to pirate?
Anyhow, that is what the real progress of game-based DRM has been over the years. In that light, was it really so onerous and horrible? Granted, it’s all moot now – Ubisoft changed the rules and threw down its own gauntlet in January of this year. Buy the game, enjoy the benefits of Cloud DRM. No Internet? No game. Flaky Internet? Lost progress. It’s not quite “lost the manual, can’t get in the game,” but it also can’t be fixed by anything but cracking. One thing is for certain – if this is the future of copy protection, there will be a lot of very unhappy gamers out there.
Note carefully what I just said: a lot of very unhappy gamers, not less gamers. One only has to look on any torrent site to find cracks and workarounds to Ubi’s new big-brother protection. Not only is it cracked, but many of the crackers are now vindictive enough to interrupt Ubi’s servers with massive DDOS attacks, making the process intolerable to legal users who would have otherwise had no problems. Nobody in this debate seems to consider playing less games or different games as an option. Both sides are zealots, and every game is a new skirmish. So where one side finally stepped over the line, the other side has cut off the foot – but who is really winning? And more importantly, who is really losing?
After years of railing against companies for the benefit of the consumer, from fights over Internet Radio to movies on our iPods, I’ve finally found an argument where I am as angry with the crackers as with the protectors. I’ve fought the good fight. I’ve argued for less DRM and more importantly less intrusive DRM. But for once, and at the worst possible time, I have to say that the crackers and pirates are no longer the friends of gamers worldwide. But before utterly blasting me as monopolistic and corporate, please let me conclude my case.
Through each of these moves in the copyright protection of video games and software, nobody has bothered to thank the companies for getting rid of the old days of manual pages and code lookups. “Please enter the first word on the third paragraph of the seventh page:” has been gone for years, replaced by simply inserting a CD, and then not even needing to do that.
Along the way, we’ve been given patch delivery, digital downloads, and (the only visible benefit to Ubi’s latest plan) even cloud saves – so that you can pick up where you left off anywhere the game is installed. All of this, we ignore. We take it for granted and we spit on the companies for daring to try to protect their software in the first place, as if they have no right to expect payment for their efforts. We, as a group, perpetually take the position of Sony at the PS3 launch, in reverse. They should be lucky we play their games, even if we don’t pay for them.
(Assassin’s Creed 2 requires a constant Internet connection to run.)
My biggest issue is in our gall that we are entitled to play it even if we didn’t buy it. For years, we argued en masse that demos weren’t provided when we used to pirate CDs, saying people “try before they buy” since the shareware days had waned. But companies have quietly listened and technology improved – and with so many people on broadband Internet now, you can download demos for most anything and play a good half hour or so. It’s certainly enough to know whether you like the game or not.
Simply because you didn’t like it enough to buy it doesn’t give the right to download the rest of it for free and play it anyway, arguing that they “didn’t lose a sale” because you weren’t ever going to own it. I know, because I gave that argument when John Carmack was whimpering like a little schoolgirl about Doom 3 piracy. It wasn’t worth my $50, and I couldn’t demo it… but when I downloaded it, I played through it just to find out what everyone was talking about. I didn’t stop when I realized I didn’t care about the game enough to buy it, because I already had it.
At some point, we as gamers need to acknowledge that we have given up the high road. It has become a war between companies and pirates, and the only loser is the real consumer. Ubisoft’s DRM is, in all respects, a complete and utter step backward – I don’t argue that. It IS draconian. It IS insufferable and indefensible. But we need to claim a bit of culpability here, people. We have been given more and more convenience since 1985, when other media industries have given us less and less latitude. And each time they make it easier for us to use, we steal it, sell it, trade it and treat it all like we are somehow entitled because we are gamers.
The truth is, if you want a system that works, you can’t just “not buy” Assassin’s Creed 2 or Settlers 7 or any of the other arguably great games afflicted with this abomination. You have to actually not play them. You need to write emails to their customer support, and their marketing. You need to buy games that don’t do this. Piracy is not a statement, and we have ourselves to blame for that. When companies did release things for the convenience of the consumer, we stole it anyway and often laughed that they made it so easy. You need to actually be active and make a choice to make a statement.
I’m quite sure this will fall on many deaf ears, and many who bothered to really get to the end of this missive will blast me for laying the blame of this bastard-child on gamers at large instead of the company that released it. I know this – personally, I agree with Jerry “Tycho” Holkins’ “Argument with a Strawman” analogy. Dropping an A-bomb like Ubisoft did raises this non-discussion to a fevered screaming match on the gamers’ side, not that it was much less prior to this.
If you just go download the game, play it and say they didn’t lose a sale because you’d never buy their DRM, you just reinforce the message that we’re not ever going to play by the rules. More gauntlets will be thrown, each heavier than the last. They won’t win, but neither will we as gamers. Over time, the game companies may even really band together and get to the point of being like the RIAA – suing everything that moves. If there’s anything that a media company can learn from them, it’s that even if you can’t win a war against your consumers, you can still get paid quite handsomely in the process of losing.
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