We’re beginning to get the impression that Corsair loves making surprise announcements, because yet again, the company has today caught many off-guard with a new purchase. This time, the company has acquired PC builder Origin PC, a company that used its ten years effectively to build itself as a premier brand, offering both desktops and notebooks.
An acquisition like this for Corsair is interesting, since the company already offers its own prebuilt machines. Could we see those go the way of the dodo at some point in the future? According to Corsair, the answer is a big “NO”. All of the company’s own PCs will remain, with the goal being to keep Origin PC acting as its own unique brand.
According to company founder and CEO Andy Paul’s quote in the press release, this move was made to cater towards console gamers who are flocking to the PC en masse. While most people reading this may be comfortable with building their own PC, many who’ve never done it before are generally timid about jumping in, and would rather just buy a quality pre-built instead.
The value of the acquisition is not known, but it’s not hard to envision what kind of strength this gives Corsair in the market. The company already offers most components that go in or around a PC, so buying a dedicated builder could prove to be a very smart move. We just hope Corsair goes about it a lot differently than OCZ did back in the day when it acquired Hypersonic-PC – though that shouldn’t be hard.